UT researchers have developed the first viable alternative to a 75-year-old method for sequencing proteins. Image of amino acids, the building blocks of proteins. Scientists at The University of Texas ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Accurate measurements of surface currents are crucial for coastal monitoring, rip current detection, and predicting the path of pollutants. Several methods exist to measure surface currents, some of ...

Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region ...

Bacteriophages have been used therapeutically to treat infectious bacterial diseases for over a century. As ...

The critical path method, a product of operations research, helps you set timetables for complicated projects made up of multiple interdependent tasks. Getting these kinds of projects done in the most ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

What Is the Scientific Method? The scientific method is a systematic way of conducting experiments or studies so that you can explore the things you observe in the world and answer questions about ...