Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

A team from the eHealth Lab research group at the Universitat Oberta de Catalunya (UOC) has carried out a study to identify the most important criteria for patients when using apps for the treatment ...

A 40-year-old forgotten paper helped UChicago scientists develop a faster, more efficient method for synthesizing MXenes at a ...

Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region ...

A difficult undertaking is to isolate the exact makeup of accounting research. The methods, goals and focus of accounting research tends to shift over time. Historically, a large part of defining a ...

A new book outlining research methods for the social and behavioral sciences has been published to help advanced undergraduate and graduate students perform research in the laboratory, in the field or ...

Recruitment is generally the first contact between researchers and prospective participants (whether through paper-based or online announcements, media communications, or face-to-face interactions) ...