Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

From startups to large corporations, marketing plays an essential role in driving companies' growth and expansion. This means that the pressure is on for marketing leaders to curate the best ...

PeakMade’s Happy Place Campaign leveraged feedback from students and resulted in a record lease-up for 2023. Image courtesy of PeakMade Real Estate An eye-catching property can be a very beneficial ...