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Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure by Kimberly Smith Marketing Strategy Emulate these best-practices for launching a well-trafficked corporate ...

Polygon reduces wallet acquisition costs to under $1, as shown in a new case study highlighting its efficient marketing ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

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Building a content marketing plan is essential for any new business. Marketing teams can refine their approach with the help of data. Using these tips and tools, your content creation process will ...

Marketing Strategy provides you with an introduction to the fundamentals of strategy you will be using regularly as a marketing practitioner. Specifically this course will examine five strategy ...