An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies. Are you familiar with "progressive ...

Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing, and Artificial Intelligence applications in business. Prof. Sawhney holds a Ph ...

Many social media and social selling experts say volume is the key to success on social media platforms, including LinkedIn. In an article in Content Marketing Institute's magazine, Jonathan ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...