Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their new digital analytics study on the food and beverage industry. The food and beverage ...

Discover how Five Star Bank, a premier provider of consumer and commercial deposits, loans, treasury services and BaaS, uses TCS Customer Intelligence & Insights™ to deliver AI/ML powered real-time ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

We can talk all we want about what multitouch attribution is, why you need it, and why—if you're not using marketing analytics already—you are falling behind, or at least not getting everything out of ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

This article is more than 7 years old. “Across the four years of our comprehensive big data analytics study, we see a strong upward trend in adoption and a corresponding drop in those with no plans,” ...