The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Amplitude, Inc. (Nasdaq: AMPL) has acquired InfiniGrow, an AI marketing analytics company. The acquisition reinforces Amplitude’s focus on making analytics actionable and helping marketers move faster ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Data has become both a blessing and a curse for marketers. Customer data has never been so plentiful. Consumers sign up for loyalty programs, shop online and get products delivered to their doors.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing analytics are responsible for influencing just over half (53% ...

Learning analytics at Saunders College of Business puts students ahead of the competition and in employers’ sights. Both the marketing and management information systems (MIS) classes are up-to-date, ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. We’ve always emphasized human involvement — be it through interaction with ...

The new certificate course at IIM Mumbai covers core digital marketing, AI tools, social media, SEO, data analytics, and campaign management with a capstone project.

Even in challenging economic environments, biopharma brands continue to make significant investments in direct-to-consumer and HCP marketing. Working with an experienced marketing analytics partner to ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...