WildBrain CPLG has partnered with Moose Toys to handle representation of the toy company’s Magic Mixies Magic Cauldron brand and its planned line extensions. Through the deal, WildBrain CPLG will ...

Laurie Schacht, chief toy officer for the Toy Insider, joins TODAY with Hoda & Jenna to reveal this year’s hottest toys, including bumper cars from Walmart, a kid-size exercise bike, a children’s ...

LOS ANGELES, Feb. 18, 2022 /PRNewswire/ -- Moose Toys, a leading innovator in the toy industry, won Creative Toy of the Year for its global sales sensation, Magic Mixies Magic Cauldron, at The Toy ...

Licensing agency WildBrain CPLG has secured its first wave of licensees in the US and Canada for Moose Toys’ mega hit, Magic Mixies. These partnerships build on the global success of Moose Toys’ core ...

Raphael Gomes buys a Magic Mixies cauldron without knowing how it works.

An interactive plush Labradoodle puppy with a smart collar and a “magical cauldron” that allows children to brew up furry pets from a mixture of ingredients are among this season’s most-sought-after ...

NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

Since time immemorial, toy trends have been informing what will be the hottest holiday gift every year. From Cabbage Patch Kids to Beanie Babies to the infamous Tickle Me Elmo craze, there's always ...