As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

As retailers gear up for the most consequential stretch of the year, they are laser-focused on inventory, delivery and creative campaigns. But in those consuming efforts, it’s easy to overlook a ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...