TV ad buying is going through an automation transformation – and TV buyers have a need for speed. But linear TV reporting has historically been a very slow affair that could take days, said Andrew ...

NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future ...

Linear measurement tools are essential for determining the dimensions of an object. These tools provide a way to quantify distance in a straight line. In engineering and physics, getting your ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

This Design Idea utilizes an optical computer mouse's sensor for measuring rotation of a disk which can be mechanically connected to any sort of rotating apparatus. One feature is to allow adjustment ...