The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Featuring LEDs and speakers, LEGO's Smart Bricks are meant to be the brand's first foray into smart technology as ...

CES opened with a clear theme: in 2026, AI is at the infrastructure of consumer tech from PCs to toys. The show's first full day in Las Vegas delivered a ...