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The Lego smart brick backlash, explained
Is nothing safe from 'smart'?
Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...
LEGO announced plans Wednesday to scale up its use of renewable plastics in the production of its signature bricks, marking a shift away from its reliance on fossil fuels. LEGO has set 2032 as its ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.
Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...
A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...
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