Lego has unveiled its revolutionary "Smart Play" system, integrating advanced sensors, LED lighting and high-fidelity speakers into its iconic plastic bricks to create a more immersive building ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

"A LEGO fan assembling the Jurassic Park T-Rex set enhanced with a Bright My Bricks LED light kit, bringing the dinosaur to life with stunning illumination.Fan building LEGO Jurassic T-Rex with Bright ...

Adding working lights is a fun way to take a Lego creation to the next level, and the company even includes light-up features on some of its sets, including a glowing Christmas tree. But this clever ...

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED ...