Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

KPIs, or key performance indicators, can serve as important yardsticks for measuring your brand’s performance. Unfortunately, just like New Year’s resolutions, all too often businesses set KPIs at the ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Any brand leader or business owner will tell you that one of the most important aspects of the job is setting and measuring growth goals. Tracking growth isn’t just good for your bottom line; it’s ...

It's important to track, measure and assess the performance of your software development teams as an engineering leader. This way, you ensure that you'll come up with the highest quality product. This ...

Successful companies are continually monitoring and measuring their performance. This does not mean that they micromanage their employees, but rather they identify Key Performance Indicators (KPIs) ...

As the effects of the Great Recession linger, travel managers are under the budgeting gun to ensure their program is bringing value to their organization. With the complexity of today’s typical travel ...

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their ...

It’s essential to track SEO performance to understand what activities are useful and which are not. However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return on ...

For Mike Palmer, VP of fleet services at Estes Express Lines, the best way to assured success is through continuous improvement. “In maintenance operations, you have to consistently move the needle,” ...