The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Professors from packaging science, graphic design, and industrial design worked together to provide students with a unique opportunity for collaborative design. Karen Proctor, professor of packaging ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...