The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to the parade of luxury labels in Emily in Paris, strategic screen time can turn ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Thousands of people every month search for ways to get paid to ...

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, ...

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...

In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after ...

Most ecommerce product pages weren’t built for how people shop today. They were written for humans scanning specs – not for AI tools filtering, summarizing, and recommending products behind the scenes ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

AI is changing how people shop — if you’re still relying on SEO, you’re already behind. Optimize for AI to stay visible. AI is transforming how consumers discover and buy products — replacing ...

No camera? No worries. You don't need lighting kits, studio backgrounds, or high-end equipment to produce compelling product videos. You don't even need to hit the record button, in fact. With ...