When it comes to creating a flawless complexion, finding the best foundation is key. And while you might find a formula you love and trust, sometimes selecting the perfect shade match can be tricky.

Choosing the right foundation starts with understanding your skin type and concerns. This process often involves trial and error, so don’t be afraid to experiment with different options, as you may ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

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Knowing your skin’s undertone may help you choose foundation or color palettes that best suit your hue. You may have a cool, warm, or neutral undertone. When it comes to finding a new lipstick or ...

While she wasn’t the first to jump-start the trend, Rihanna and Fenty Beauty have helped put a spotlight on the need for more diversity and inclusivity in makeup thanks to incredible sales and ...

Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

Think picking the right foundation is intimidating? Not anymore! We've partnered with Sephora to share how the Color IQ tool will reinvent the foundation game as you know it. Narrowing down which ...