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Lego designed its new interactive Smart Brick

How Lego designed its new interactive Smart Brick

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other.

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LEGO SMART brick debuts at the Consumer Electronics Show in Las Vegas

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Lego announces new 'Smart Bricks'

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Iconic children's toy brand goes high-tech to bring creations 'to life' without screens

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play.

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CES 2026: Live updates on Lego, Samsung, NVIDIA, Dell and more

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Lego launches Smart Brick and high tech Star Wars toys at CES 2026 in Las Vegas

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Lego Smart Bricks Light Up With Jedi Magic In Coming Star Wars Set – and I'm Obsessed

The tech-packed toys include an array of sensors capable of detecting other nearby building blocks, lighting up and playing music.

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Lego unveils a technology-packed Smart Brick at CES 2026

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LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

Fox Business

How are LEGO sets designed? History of the popular toys built brick by brick

The multibillion-dollar LEGO company has been producing popular products that both kids and adults enjoy since it was founded in 1932. LEGO sets range widely in complexity. There are quite straightforward sets that can quickly be built, while others are ...

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A brief history of LEGO

LEGO was founded in 1932 by Danish carpenter Ole Kirk Kristiansen, starting with wooden toys. The modern LEGO brick design was patented in 1958, creating the foundation for today’s sets. Today, LEGO is one of the most successful toy brands, with theme ...

GameSpot

How Lego Designed Its Authentic Nintendo Game Boy Model

Lego's brick-built Game Boy replica is bound to be one of the most popular gift ideas for retro gaming enthusiasts this holiday. The 421-piece recreation of Nintendo's legendary 1989 handheld is wonderfully designed, fun to build, and looks great on a ...

PGA Tour

Berlin designer MOCingbird looks to create first official Lego golf-themed set

Since Lego started selling interlocking plastic bricks more than a half-century ago, the Lego Group has made thousands of themed sets that celebrate popular culture. Everything from the Millenium Falcon to Peppa Pig, FC Barcelona’s Camp Nou and Adidas ...