AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

Google's John Mueller explains why free subdomain hosting services attract spam and make it harder for legitimate sites to gain search visibility.

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying ...

Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills. SEO is far from dead – it’s simply changed beyond ...

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He ...

Nancy Marshall, The PR Maven® speaks about growing your audience and your personal brand for professional success and personal happiness. Given how many millions of people use Google Search, your ...

“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Why we care. You can believe Google if you want. But we’ve tried to ...

In a landscape where Google’s updates can rapidly shift search rankings, staying visible requires more than basic SEO tactics. Here are seven advanced strategies, from structuring content around topic ...

Instagram now allows search engines like Google to display public posts on results pages, making it a powerful SEO (search engine optimization) tool for businesses. This is a huge win for business ...

As AI-generated content proliferates, Google is stepping up its game by updating its policies and refining its algorithms to combat spammy content. For digital marketers and communication specialists, ...