There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads. The document is over here and says: Ad ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site.