PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Google Brings Business Agent AI Shopping Tool to Search Alongside New Checkout, Ad Features

The company said in a blog post that its Business Agent is a new feature that lets shoppers chat with retailers directly within Google Search. The tool functions as a branded virtual assistant that ...

Google tests personalised ads inside Search AI Mode with new ‘Direct Offers’ pilot

Google has begun testing a new advertising format inside Search AI Mode that surfaces personalised discounts during ...
Bleeping Computer

Google confirms AI search will have ads, but they may look different

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.
Search Engine Roundtable

Google Ads API Version 22 Now Available

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...
Search Engine Roundtable

Google Ads Journey Aware Bidding Coming In 2026

Google Ads may introduce a new bidding type, Journey Aware bidding, in 2026. This will be reportedly for search campaigns using Target CPA. Jyll Saskin Gales posted about this on LinkedIn (hat tip PPC ...