Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Young people are more focused on safety, kindness and self-acceptance than fame and popularity, according to new research ...

The world has begun to know Gen Alpha as history’s first digital natives at birth — a fact about which many Reddit users seem ...

"Choppleganger is the melding of two words," he continues. "We've got doppelgänger, which you guys all know is someone who ...

Why your Gen Alpha child is using increasingly bizarre slang, such as six-seven, skibidi toilet rizz, and choppelganger, and ...

A new slang word, "Choppelganger," is being used by Gen Z and Gen Alpha to describe someone as the less attractive version of ...

If you're a marketer looking to impact and engage Gen X, Millennials, or Gen Zs, you'd better ask yourself how well you know the Gen Alphas living with them.

Mr. Rohit Gupta [email protected] Every generational shift in learning brings with it a fresh set of expectations, ...

As the last of Gen Alpha is born in 2025, this cohort now makes up 24% of the global population. Known as "Gen AI," these ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

"There’s mansplaining and then there’s teensplaining," commented one social-media user after the mother's post.