Stanford’s Bob Sutton and Huggy Rao on how to boost efficiency and satisfaction while also improving innovation and decision-making. Organizations too often subject their employees and customers to ...
The machine doesn’t care what it’s making—only that it’s making it fast. Frictionless systems optimize output. But meaning, memory, and margin live in the mess it leaves behind. The great smoothing is ...
The Cut on MSNOpinion

In 2026, we are friction-maxxing

In the face of technologies that sell us escapism at every turn, we need to build up tolerance for “inconvenience.” ...
Friction keeps the system moving. MIT’s research shows that 5% of GenAI pilots succeed by embracing resistance, both human and organizational, as well as technical, as the crucible of adaptation and ...