Businesses Shift Focus to Lead Quality to Cut Rising Paid Advertising Costs

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.
JD Supra

OTT: Is It Time to Leverage This Form of Advertising?

A new survey reveals that two-thirds of marketers plan to spend even more money on OTT (over the top) advertising in the future. OTT for attorneys can be highly effective, but many of the attorneys we ...
Forbes

Why And How You Should Leverage Word-Of-Mouth Advertising

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Companies spend billions of dollars per year on advertising in the U.S. alone, so sometimes ...
Seattle Times

Why skywriting and other forms of aerial advertising are booming

On a lightly breezy afternoon, Carlos Shihady and Maram Shehada stood together at the Point Reyes Lighthouse, where the rocky land juts a finger out into the Pacific, and watched “Carlos [heart] Maram ...