Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

Links shortened with goo.gl will keep working, but the search giant will phase out the creation of new shortened links. Laura wrote about e-commerce and Amazon, and she occasionally covered cool ...

When Google introduced its goo.gl URL shortener in 2009, it came at a time when the web wasn't littered with similar services. Since then, many companies have emerged to offer similar functionality.

Google has begun to pull back support for its goo.gl URL shortener service since yesterday, March 30. Michael Hermanto, Google's Software Engineer for Firebase, announced that starting on April 13, ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Email marketers are facing a looming deadline, and some are not even aware of it. Google is shutting down its Firebase Dynamic Links (FDL) on August 25. FDL is a deep linking tool used by more than 3 ...