Tracking users online has long been a core part of how websites deliver targeted ads and personalized content. Traditional ...

For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic modeling. But too bad for ad tech, because the term stuck. All of the ...

We have more tools to secure our identity online than ever before. You can ban cookies — the little pieces of information websites deposit in our browsers to ...

In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows.

We used to think of fingerprinting as simply placing your finger on an ink pad and then rolling it on paper to obtain an identifiable mark that would distinguish you from everyone else on the planet.

In the near future, your finger may no longer need to press up against an inkpad in order to provide your identity. A recent report from Wired takes a look at "contactless fingerprinting" technology, ...

Here is a step-by-step guide to reducing your digital footprint online, whether you want to lock down data or vanish entirely. Read now A browser fingerprinting script is a piece of JavaScript code ...

A team of researchers from French, Israeli, and Australian universities has explored the possibility of using people's GPUs to create unique fingerprints and use them for persistent web tracking. The ...

Morrison County will discontinue its fingerprinting services at the end of January, following a failed county board motion to ...