Around 8% of the 31.1 million reviews submitted to Tripadvisor in 2024 were fake, according to the "Tripadvisor Transparency Report 2025." That's more than twice the number detected in 2022, company ...

What was once a simple signal for trust has become a place where potential customers feel like they have to keep a watchful ...

A new study found that many consumers tend to fall for fake online reviews as a result of “truth bias” – the tendency for people to believe that others are telling the truth, even when there's little ...

HONOLULU (KHON2) — Fake reviews are a big problem for online shopping and services. Some businesses or people try to trick customers by writing fake reviews to make their products or services seem ...

In an era where 92% of consumers read reviews before buying, that little star rating can make or break a purchase. But experts say 30% of reviews may be fake. How can you tell what’s real? From ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. Never underestimate people’s ability to get creative. Job ...

Trust is a critical currency in the digital economy, but the problem of fake reviews is rapidly undermining it. This is because the problem, once isolated to shady sellers, has become a sophisticated, ...