Activations that prioritize human connection, emotion, and participation consistently outperform static sponsorships.” — Evan ...

Whether your event management is focused on conferences and trade shows, music and sporting events, or anything else, all events have something in common; a drive to engage and entertain their ...

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back — and it’s a breath ...

Effective marketing plays a crucial role in boosting attendance and enhancing the attendee experience for your organization’s event, and a well-rounded marketing strategy can significantly impact the ...

From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility ...

Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your ...

Eran Ben-Shushan is the cofounder and CEO of Bizzabo, the Event Experience OS powering in-person, virtual and hybrid event experiences. Events contribute to organizations' top and bottom lines by ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Are you looking to get the jump on your event marketing strategy? We’ve got you covered. Our resources page on event marketing is filled with helpful tips and guidelines to get you started quick.

In the MICE industry, we often measure success by precision, but the strength of your strategy is tested by how fast you ...

Conferences are a powerful tool for marketers to meet with other professionals and discover what’s in and what’s out when it comes to multifamily marketing strategies. Image by Jordana Rothberg When ...

Events, large and small, can be a great way to promote your business, and perhaps turn a profit in the process. I didn’t take the idea of launching an event seriously until I read Joe Pulizzi’s book ...