Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

"Dynamic pricing" made Oxford University Press' shortlist for the word of the year in 2024. Although the practice has been around for years, a recent surge in demand for sought-after concert tickets, ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Consumers love a good deal. But what they don't like is when a price is different for each consumer, a concept known as surge, variable, or dynamic pricing. According to a new NerdWallet study, which ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...

Dynamic pricing, where prices rise and fall in real time, has already reshaped how we book airline tickets and hotel rooms. Now, as digital price tags appear on supermarket shelves, some experts are ...

Oxford University Press may have crowned "brain rot" the word of the year, but "dynamic pricing" was also a top contender. Originally coined by economists in the late 1920s, dynamic pricing refers to ...