In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...