These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Smart contracts (programmable rules that govern how one interacts with a digital item) and regulatory clarity are enabling creators of digital products—such as tickets, game items, NFTs, and ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

The Digital Markets Act (DMA) aims to ensure fair competition between digital platforms, regardless of their size, to increase choice for consumers and to promote new opportunities for small ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

GMAT/GRE is optional, but preferred. A limited number of scholarships are available and preference will be given to students who submit their GMAT/GRE scores. Learn more by clicking Application ...

Early career professionals who want to enter a high-growth field Professionals looking to switch from an existing function into marketing Traditional marketers or corporate communications ...

The digital mental health space was growing rapidly even before the COVID-19 pandemic but stress and anxiety brought on by the health crisis have accelerated demand for virtual behavioral health ...