Sherry Chen Devereux shares her take on always-on campaigns, the human touch vs. AI debate, and reaching audiences.

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

As the Majority of Advertisers Plan to Increase Converged TV Spend, Innovid Closes the Gap Between TV Measurement and Campaign Optimization Using InnovidXP Measurement, Marketers Can Now Instantly ...

Consumer preferences can shift in the blink of an eye in the fast-paced retail landscape, forcing brands to do more than just keep up -- they need to stand out. Accomplishing that requires not just ...