Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

ZURICH--(BUSINESS WIRE)--ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification ...

Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all communication ...

MotoGP™ has engaged the global innovation agency to develop a bold new strategy as the most exciting sport on Earth continues ...

What is a brand? It is how buyers and potential buyers view you, your business and the products and services you offer. Brands are perceptions, but they become facts in the mind of the consumers.

Effectiveness is measured through data-driven insights, while crafting compelling messages demands skill and finesse. The most impactful brand messages form deep connections with audiences, nurturing ...