AI is reshaping business decision-making, but here's why human judgment remains essential for empathy, creativity and truly ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...

Large Language Models, like ChatGPT, are learning to play Dungeons & Dragons. The reason? Simulating and playing the popular ...

Running a company doesn’t leave much room for hobbies. But if you know me, you know I make time for one obsession: rituals. My fascination with rituals started from a conversation with my friend Bing ...

Most leaders believe AI is about speed, but speed without clarity doesn’t create strategy. It multiplies confusion. The truth is, AI doesn’t replace leadership judgment. Instead, it amplifies it. For ...

At a Booth Alumni Club event hosted by the Center for Applied AI on Tuesday, February 4, Alex Imas, Professor of Behavioral Science and Economics and Vasilou Faculty Fellow, and Sanjog Misra, Charles ...

We also risk getting things very, very wrong. Generative AI works by predicting likely words from patterns trained on vast ...

Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows.