Scammers reset their target lists every January using refreshed data broker profiles. Learn why this month is crucial for ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

Your personal data is probably being sold right now. Scam calls, junk emails, and weird login alerts aren't random. They're warning signs that your information is being circulated through data brokers ...

Samsung has unveiled its latest innovation in mobile technology: the Personal Data Engine. This groundbreaking feature is designed to enhance user experiences by combining advanced AI personalization ...

Advocate General Spielmann opines that personal data can be pseudonymous in the hands of one party and anonymous in the hands of another. Advocate General Spielmann (AG) has published his Opinion in ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...