Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustin Amann, Chief Product officer at ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

The “demise” of cookies means brands no longer have individual consumers’ data at their fingertips and they need new ways to collect and sort this valuable information. The Fast Company Executive ...

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age ...

On 11 July 2022, the Voivodeship Administrative Court in Warsaw (the "WSA") overturned the decision of the President of the Personal Data Protection Office (the "President of the PDPO"), concluding ...

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

If you’re feeling out of the loop about Chrome’s personal data collection, you’re not the only one. Google had announced that it would be deprecating third-party cookies. Then it delayed the ...

Data has become the lifeblood of marketing, and there are changes on the horizon to how we can collect and use that data. The most recent SAS Customer Advisory Board meeting highlighted data ...