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BERLIN (Reuters) - Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty.

The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly ...

Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost through its diesel emissions-cheating scandal. The ...

Volkswagen has been in full crisis mode since the revelation in September that it was cheating U.S. regulators on diesel emissions. Numerous executives have since departed the beleaguered German ...

Before the Astra, Opel’s compact model was the Kadett. You can find out more about the Kadett/Astra lineage in our extensive guide about the subject, but here’s the thing - Opel is poking VW with the ...

A Volkswagen spokesman said that the slogan ‘Das Auto' would no longer accompany the famous VW badge in the coming advertising campaign. Photo: AFP Scarred by a public relations thrashing over ...

Volkswagen is hoping to rejuvenate its image following its emissions scandal and is planning to dump its current slogan "Das Auto". Scarred by a public relations thrashing over its "Dieselgate" ...

It looks like Volkswagen wants to move on completely from the emissions scandal and restore trust in customers all over the world. After either firing or suspending those responsible for installing a ...

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty. Launched in 2007 ...