In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air Miles to ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash.

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There's a disturbing pattern called “surveillance pricing." ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values. Yet, in the current economic landscape, the stakes are higher than ever. Marketers and ...

With back-to-school (BTS) in full swing, shoppers are navigating pressing economic challenges like inflation and financial uncertainty, they increasingly seek convenient and cost-saving solutions.

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective ...