For years, your company has made good choices and positively impacted the communities and employees it serves. You have a stellar reputation — perhaps even a Pillar Award on display — and your ...

When a crisis hits, how your brand communicates about it can either preserve trust with consumers or deepen the damage. Having a clear, actionable communications strategy in place before you need it ...

Think about all the ways you access information: emails, texts, news, social media, even word of mouth. Now imagine trying to manage every single one in response to a crisis — one that may still be ...

Johanna is Merck’s SVP, Global Communications and Strategic Operations and CoS to the EVP and Chief Communications & Public Affairs Officer. Sometimes, every day seems to bring a new crisis. Whether ...

In today’s fast-paced world, which is further fueled by social media, news and information seem to always be in excess. This can be both a blessing and a curse for organizations: on the one hand, it’s ...

Crisis communication is an imperative skill in the modern business world — a carefully prepared blueprint that a company follows to address a crisis and maintain its reputation. When developing a ...

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event ...

A single crisis can cause severe damage to a brand and its reputation—even with the most highly regarded companies. Ethics and compliance-related crises are practically a daily occurrence. Headlines ...

During my 25 years in journalism, including on-air at CBS News and leading the national investigative unit at Hearst Television, I spoke to a lot of schools and institutions of higher education. Some ...

Enhance your career with our online Graduate Certificate in Strategic Communication Management. In just nine credit hours, you can develop advanced skills in planning, executing and evaluating ...