Ad agencies exist to seize opportunities for brands across the customer journey, online and off. Creating unique, integrated brand programs that can engage effectively in a wide range of forms and ...

This is where being creative in digital marketing really comes into play. We’re going to look at how to build a brand that ...

Saatchi & Saatchi won the creative mandate for Aviva after a competitive pitch, while Tuborg appointed Lowe Lintas for its ...

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What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. For anyone who may be in charge of email marketing, digital ...

To drive better engagement and action with its audiences, Vodafone partnered with GumGum and the GumGum programmatic platform. The relationship, which began in 2020, has pushed Vodafone to the ...

Nickisha Matthews, chief executive officer of 904 Business Solutions, the Florida-based executive consultancy, has announced the successful opening of her new creative digital marketing agency, ...

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

The approaching end of third-party cookies is top-of-mind for marketers, many of whom are wondering how they can pivot toward getting more first-party data. How brands will make the most of that first ...

GumGum, the contextual-first technology leader transforming digital advertising, announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 9 hours 55 min ago By Gillian Follett - 10 hours 25 min ago 10 hours 25 min ago By Adrianne Pasquarelli - 10 hours 25 min ago By ...