As the executive director of TheRiot Agency, I have seen firsthand the importance of a strong brand for businesses of all sizes and industries. But I've also seen many companies make the mistake of ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...

Oren shares his playbook on creating a brand vibe, covering moodboards, logo design, product branding, and content launch for ...

When it comes to growing a business, there's definitely a wrong way to do branded merchandise. "A very old-timey thing to do — which companies are still doing for some reason — is that they just put ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.