Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

Many people are talking about the drastic changes to the consumer purchase journey due to Covid-19, but consumers aren’t the only ones changing the way they approach buying decisions. Transformation ...

My husband is shopping for a mattress. Not for our use, but for the guest room. Since I won’t be sleeping on it, I have been able to distance myself from the process, which has gone on for weeks, and ...

New Year, New Career? It’s January, the start of a brand new year and historically January is a month when franchisors are flooded with an influx of enquiries from potential recruits whose New Year ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision ...