Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

Moving Consumer Goods (FMCG) landscape by 2030, driven by mega consumer trends like digitalization, health consciousness, and ...

There’s a growing belief that business people could make a lot of money if they could change how consumers “consume.” Harvard Business School research, in fact, suggests that persuading consumers to ...