AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Nearly half (49%) of consumers view the overall trend of brand activism positively, with 17% having a negative view and 34% remaining neutral, according to a survey by market research firm Piplsay.

Royal Holloway provides funding as a member of The Conversation UK. Having grown up using the internet and digital technologies, this age group also tends to be online a lot more than others. In fact, ...