A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. It’s your why, your purpose for the future.

Marketing teams have the means and ability to essentially walk alongside consumers throughout the lead management journey. From a purely technical perspective, lead management is fairly ...

Improve the commercial impact of demand generation through better convergence of technology and people. Content, Creative & Campaigns, Marketing operations and technology [MarTech] Today, the B2B ...

In today's digital landscape, marketing leaders are constantly juggling myriad tasks, from crafting compelling campaigns to analyzing intricate data sets in an effort to create an inflection point of ...

The 3 Ps of marketing – People, Personalization, and Permission – offer a modern approach to reaching customers.

The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Traditionally, websites have been designed to sell the ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Researchers from University of Mannheim and University of Texas - Austin published a new paper in the Journal of Marketing that examines the nature and effectiveness of marketing excellence as a ...

Banner ads are a great way to reach potential customers and increase brand awareness. They can be used to promote products, services, or events, and can be placed on websites, social media platforms, ...