Comcast spinoff Versant — home to rebranded MSNBC — plummets in market debut

Shares of Versant Media Group, home to channels such as USA Network and CNBC, slumped more than 13% in its market debut after ...

Comcast's TV spin hands Paramount more ammunition in its Warner Bros campaign

Paramount Skydance gained fresh ammunition in its campaign to convince Warner Bros Discovery shareholders that its $108.4 ...

Comcast Completes Separation Of Versant Media

Comcast has completed its separation of Versant Media, which owns CNBC, MS Now, USA Network & will trade on the NASDAQ.
Business Wire

Comcast Introduces NOW TV: A $20 Entertainment Option With 60+ Streaming and Fast Channels, Plus Peacock Premium

PHILADELPHIA--(BUSINESS WIRE)--Today, Comcast unveiled NOW TV a new streaming offering that includes 40+ live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, plus 20+ integrated ...
Marketing Dive

Comcast loops in linear TV for cross-channel programmatic ad buys

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...
MLive

Comcast moving local access channels

Beginning today, six public, educational, and government stations will be moving their programming from their current channel locations in the 20s to the 900s on Comcast Cable. The public, ...