Pantone has released a countdown clock for its annual Color of the Year announcement, set to be revealed on the morning of December 4. The color choice is widely used to shape decisions in numerous ...

Right now, it seems as though the color conversation is fractured and less unified than in previous years. While Pantone ...

Pantone has unveiled its 2026 color of year: Cloud Dancer (11-4201). “A symbol of calming influence in a society rediscovering the value of quiet reflection” — that’s how the company describes the ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...