While interactive ad industry execs revel in the news that online ad spending is skyrocketing, they might consider one thing: more ad spending equals more ads, which equals more clutter. A study from ...

Most people identify clutter as a tangible entity. It’s that pile of papers, books, and objects sitting on your desk waiting to be put away. While the physical stuff is obvious, most of our clutter is ...

It is generally accepted that advertising in a cluttered environment reduces advertising effectiveness. Online advertisers go to great lengths to grab the attention of a Web site visitor. Animated ads ...