The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

Vendor-side channel teams expect to operate with flat marketing budgets in 2026 as the industry shifts from volume-driven activity toward optimization, accountability and defensible outcomes, ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales. Trust – it’s the daily buzzword in B2B ...

B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by ...

One thing that’s clear every year from the CRN Partner Program Guide: IT vendors have a lot to offer their channel partners in terms of incentives, financial assistance, technical training and support ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Sometimes, these declarations are the product of naivety; other ...

Channel Partners launches an AI-powered retail execution and activation platform, uniting five industry leaders at national scale. By aligning our talent, data, and technology under one unified system ...

The Alliance of Channel Women (ACW), a nonprofit dedicated to accelerating the growth of female leaders in the indirect ...

BrandMuscle has yet another new private equity-backed owner that aims to integrate the marketing business into an even larger platform. Ansira Partners Inc., a St. Louis-based marketing services ...