For B2B marketers, creating campaigns that reach and influence the right buying committee is no easy task, especially when resources are tight. And creating campaigns can often take hours - from ...

WICHITA, Kan. (KWCH) - Dozens of entrepreneurs gathered in Wichita on Saturday to network, sharing business strategies and struggles at the annual Create Campaign Forum. Create Campaign is a Wichita ...

One of the things I have learned as a creative looking to develop exciting and culturally relevant campaigns over the years has been the belief that radical empathy is essential to creating effective ...

In the shadow of almost every Georgetown University Student Association presidential candidate, there is a campaign manager striving to launch the ticket to victory on Feb. 22’s election day. Tasked ...

Product seeding has become a popular marketing tactic for businesses to reach new audiences, generate buzz and increase sales. By leveraging the power of social media and influencer marketing, ...

In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and engage their target audiences. However, with the impending demise of third-party cookies and ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns that annoy us and those that draw us in. What it comes down to is ...

A Flagler County woman has launched a campaign to carve out barrier islands stretching from St. Augustine to Ponce Inlet and rename the area Trump County. Jen Herold, 40, of The Hammock, has begun a ...